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I was recently asked for my opinions on gTLDs (generic top level domains) – here are my thoughts.

  1. When a client runs a gTLD, there is (IMHO) a high cost (it’s $185k application + $75k/yr).
  2. What gTLD do you get? .integralblue, .integralblueinc, .ig, etc
  3. How do you use the gTLD, and tell people it’s a URL they can go to? Right now, if someone sees a string ending in .com, .net, or .org, they know they can enter that in their browser. For example, if I see a billboard that say “go buy stuff! integralblue.com” I know what to do. If I see “go buy stuff! www.integralblue” that’s just confusing. Where’s the .com? Perhaps that should use “http://www.integralblue” as the url? But that looks funny, and I bet users would still be baffled.
  4. There are a LOT of technical issues with gTLDs. The owner has to run DNS for a TLD, which is not technically trivial – and probably very expensive.
  5. I wouldn’t be surprised if a lot of software has problems with these TLDs (for example, link validity checkers, web crawlers, search engines, web browsers, email clients, etc)
  6. It’s not clear gTLDs will ever happen. The US government is not happy about it.

CC BY-SA 4.0 gTLDs by Craig Andrews is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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